I was "forced" at home in Italy for a few weeks over Christmas following some serious foot and ankle surgery. This sort of "constrained stay" gave me a chance to discover the local reality in my small native area in North of Italy about how communication and creative agencies work. Now, I know that not … Continue reading Visiting a local creative communication agency
Tag: Content creation
Easy reading is damn hard writing
Follow @marcoRecorder Easy reading is damn hard writing. Nathaniel Hawthorne Editing is the toughest part of content creation. You can come up with the idea quickly, brainstorm all thoughts about it and pile up all things you could lay out quite frenziedly. The real skills of writing are about making your content readable, digestible and … Continue reading Easy reading is damn hard writing