The 2016 Mr. Olympia was a terrific bodybuilding contest, definitely the best in years. Not only because of the insane line-up of athletes who walked the stage in Vegas but also for the overall media attention (which grows significantly every year) and a huge drama element. Two top competitors (Dennis Wolf and Kai Greene) dropped … Continue reading Kevin Levrone and the “no excuses” theory
Category: Fitness
What bodybuilding taught me about communication management
Lately, I have dedicated a lot of my social media (and a lot of my life) to fitness. I still talk about my main field of expertise which is communication and public relations, but my passion for fitness and bodybuilding has somehow affected both my life and profession in ways that I did not expect. Firstly, … Continue reading What bodybuilding taught me about communication management
A day at FIBO – Where fitness is religion
@marcoRecorder I spent an awesome day at FIBO 2016 in Köln, the biggest fitness fair in the world. FIBO is an incredible opportunity to get the latest info, news, products, marketing tips in the fitness industry. This fair is huuuuuuuuge. One day is just enough to get a little gist of the massive effort the … Continue reading A day at FIBO – Where fitness is religion
MARCO RICORDA 