How populists trigger “visceral” reactions – A lesson a the IHECS Academy

Whenever your marketing arguments are finished, wheneveryour strategy is perfect but still something doesn’t work, it’s time to go back to the basis. Understanding how nationalists and populists movements communicate in order to trigger “visceral” reactions into people, should be the basis for centrist parties to counterattack. Understanding the psycology and evolution of the human brain is the foundation of this approach. It was great to lecture passionate students at IHECS Academy and exchange with these talented communication enthusiasts good practices, challenges and hopes for Europe.

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