Whenever your marketing arguments are finished, wheneveryour strategy is perfect but still something doesn’t work, it’s time to go back to the basis. Understanding how nationalists and populists movements communicate in order to trigger “visceral” reactions into people, should be the basis for centrist parties to counterattack. Understanding the psycology and evolution of the human brain is the foundation of this approach. It was great to lecture passionate students at IHECS Academy and exchange with these talented communication enthusiasts good practices, challenges and hopes for Europe.
Like this:
Like Loading...
Related
Published by marcoRecorder
Marco Ricorda is a communication expert, political communication blogger, public speaker and a twice nominated #EUinfluencer. He is the Communication Officer for the Mediterranean at ICMPD and formerly a Member of Cabinet for President of the European Parliament Antonio Tajani, Head of Social Media for the ALDE group and Guy Verhofstadt, digital communication strategist for the European Commission and the economic think tank Bruegel.
Academic background from the University of Bologna, Maastricht University, Universiteit Antwerpen and Queen's University Belfast.
View all posts by marcoRecorder
