Twitter and Facebook remain steadily within the “media diet” of influencers and stakeholders in the European Union. But how influential are they?
As properly summed up by Value Relations, last 6 July, the new edition of #EUmediapoll, a research carried out by ComRes e Burson Marsteller, was presented with the aim of identifying what EU Influencers care about when it comes to information input. The sample used consisted of 230 subjects divided into three categories: MEPs, EU staff and opinion leaders.
The most popular social media is Facebook followed by Twitter, Youtube, LinkedIn and Instagram. Not much changed from the 2016 report, however so small differences can be noticed in the daily use of social media
Twitter and Youtube, albeit little, increased their level of engagement compared to 2016 Facebook loses nearly 10%, despite its steady increase in active users (an impressive 2 billion today).
The most significant fact is the level of influence of individual social media. Apparently, there is no direct correlation with the percentage of usage. Indeed, data confirms the fame of Twitter, considered as the “place to be” for pro Eurobubblers. Despite being used less than Facebook, Twitter appears to be the most influential network with about 21% of survey respondents who consider it “very influent.”