Between 17 – 21 February the 2014 edition of the Social Media Week took place across 8 cities in the world. We are experiencing one of the biggest shifts in how we communicate in human history. Because of this, this event’s aim is to provide the best information, ideas and inspiration to help people understand how to achieve more in a hyper-connected world. Social Media Week is a leading media platform and worldwide event with local presence and global reach across five continents, including Europe, North America, South America, Africa and Asia.
What were the most social cities during the event? I put up a chart comparing each city’s performance on Twitter along the entire week. the data is collected with Topsy and it is all based on Pacific Daylight Time (UTC-08:00) where Topsy servers are based (I’m not sure what the situation is since Topsy has been sold to Apple). If you have clearer info about this, don’t hesitate to share it in the comments section.
The time difference does justify the varying trends in peaks, so it is also interesting to look at the total mentions of each related hashtag during the week itself
Milan seems to be by far the winner in terms of Twitter mentions, followed by New York and Lagos. I found it weird to see how Tokyo scored relatively low compared to other Social Media Week cities especially considering that Japan has been labelled in a few instances as a Twitter nation.
The event was absolutely awesome and provided a good quality livestream. I hope I will have the opportunity to attend one of the next editions.