Disruptiveness matters

A chat with Radio GIPA about Expo Milan and social communication
September 25, 2015
It was a real pleasure to be interviewed for Radio GIPA about Expo Milano, the work of the European Union and how we do social communication. Thanks to Tina Tsiskaradze for the opportunity

Expo, giornalismo e social
September 24, 2015
Ho avuto il piacere di fare due chiacchiere con Cinzia Boschiero sul lavoro svolto dal padiglione dell’Unione europea a Expo Milano e sulla posizione del Community Manager. Ringrazio Cinzia e vi invito alla lettura del pezzo In questo nostro viaggio sul  giornalismo ai tempi dei social, non poteva mancare una puntata dedicata a uno degli …Continue reading

#MyExpo2015 awards – Best Concept
September 16, 2015
My personal award for Best Concept at Expo 2015 Milano goes to the Monaco pavilion. It was one of the first pavilions I have visited and even after experiencing them all, I kind of struggled to find others that would embrace such a strong concept in a relatively circumscribed space. The reason for the success … Continue reading

Unione Europea a Expo 2015 Milano – Radio 105
September 8, 2015
Una chiacchierata su Radio 105 con Bryan Ronzani sul padiglione dell’Unione europea all’Expo di Milano e sull’importanza della comunicazione social fra istituzioni e cittadini

A lovely visit by Russia at Expo 2015 Milan
September 6, 2015
The Russian pavilion at Expo 2015 Milano is pretty amazing in terms of what it offers to visitors. A great design, beautiful shows that open up your eyes towards the tradition, the heritage and the prospects of the country and, last but not least, the best, most active and dynamic communication team of this unique … Continue reading

Social media treasure hunts that work
August 30, 2015
The Social Media Team of Expo Milano provided their Communication Network with another beautiful gathering, this time hosted at the lovely atmosphere of the Bio-Mediterrenean Cluster. As usual, this was a sensational opportunity to interact with all the professionals involved in the field of communication in the biggest event of 2015, in an attempt to … Continue reading

#MyExpo2015 awards – Best Communication
August 18, 2015
My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors’ count, I guess their … Continue reading

#MyExpo2015 Awards – Best Visitor’s Experience
July 30, 2015
Today we are officially at half Expo. After visiting it all, I decided to award my personal favourite efforts in five different categories: Best Visitor’s Experience Best Communication Best Concept Best Design Best Surprise Every week I will be awarding one pavilion for being the best in each category. I look forward to hearing your … Continue reading

The first Vine meet up was awesome…and there will be more!
July 29, 2015
Just one word: Wooooowww!!!! Yes, wow!!!! What an incredible day. Not only we did something for the first time but we consolidated some incredible friendships with some amazing people!!! The first Italian Vine meet up took place at the World Expo in Milan last Saturday 25 July. It all started with a simple idea: getting … Continue reading

Vine meet up Expo Milano 25 luglio
July 21, 2015
Il 25 luglio a Expo Milano a partire dalle 12:00 ci sarà un Vine meet up! L’idea è di portare la Vine Community italiana a Expo Milano, incontrarsi, conoscersi e creare contenuti insieme. Expo Milano è una fonte fantastica di contenuti audiovisivi. Una vera e propria miniera d’oro per chi vuole fare vines divertendosi! Il … Continue reading

A chat over Expo Milan with #‎EUinAusInterview
July 11, 2015
The European Union Delegation to Australia has a new amazing Web Editor, Media and Social Media Editor, Alia Papageorgiou. She interviewed me for their newsletter about my work and the activities run by the European Union pavilion at Expo Milano. Check out our chat and don’t forget to follow her! Here is their piece. I’d … Continue reading

Expo 2015 Milano – consigli per gli utenti
July 8, 2015
It was absolutely wonderful to meet the people behind the Facebook Group “Expo 2015 Milano – consigli per gli utenti“. A true hub of information, facilitating people to fully enjoy the beauty of Expo Milano 2015 and an active community of enthusiastic visitors at the biggest ever event on nutrition. The meeting was an opportunity … Continue reading

An amazing Social Media Happy Hour!!!
June 8, 2015
Take a few minutes to think about the daily routine of a Community Manager at Expo Milano: running up and down the Decumano, answering hundreds of mails in a record time, posting on Facebook also during lunch break, collecting every kind of business card…This is why sometimes we need a moment to relax, to do … Continue reading

Getting the Expo Milan 2015 Community Managers together
May 26, 2015
Last 20 May was a great day for me and for all the Community Managers working at Expo Milano 2015. I was invited to share my experience in live-covering Europe Day at a social media workshop in Expo. Europe Day at Expo Milan was a true success and as Head of Social Media Stefano Mirti … Continue reading

Expo Milano 2015: an outstanding opening of the European Union pavilion!
May 14, 2015
Last 9 May I had one of the most amazing days of my professional life. We inaugurated the European Union pavilion at Expo Milano 2015. All the work we have done for months has paid off amazingly with an incredible turnout and very inspiring words from both President Martin Schulz and High Representative Federica Mogherini. … Continue reading

Shaping the Future of World Expos
April 9, 2015
It was a pleasure to be at the WECC World Expo Commissioners Club last 30 March in Milan, in an event linked to the theme of Future Expos, i.e. the forthcoming events related to Expos, after the one in Milan this year. “A unique event of its kind, talking about future Expos gave us the … Continue reading

“EU research and global food and nutrition security” – A new LinkedIn group to discuss how we can feed the planet
March 30, 2015
“EU research and global food and nutrition security” is a LinkedIn group opened to boost a global scientific debate on Expo 2015‘s main themes – from food and nutrition security to sustainable production. Its main aim is to try to answer the question “How can we sustainably feed 9 billion people by 2015?”: the discussion, … Continue reading

7 reasons to follow the EU at Expo
March 13, 2015
Expo Milan 2015 will be the first real “social media World Expo.” Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy … Continue reading

An evening at Radio Alma discussing the European Union at Expo Milan 2015
March 2, 2015
It was great to be invited at Radio Alma to discuss about Expo Milan 2015 and the participation of the European Union at the world’s biggest event on food and nutrition and the biggest event of 2015. Listen to the podcast (in Italian) Expo Milano 2015 will be the first World Expo to take place … Continue reading

Why I proudly joined #Expottimisti
December 31, 2014
Expo Milano 2015 is a Universal Exposition with some very unique and innovative features. Not only is it an exhibition but also a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Open from May … Continue reading

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