Twittercounter: Benchmark your performance

This article was also published on Waltzing Matilda Blog Everyone likes ranks especially when ranks are about you. We love to see how good we are at what we do compared to other peers. On Twitter,  some of these ranks relate to the number of new followers you’ve received over a certain period of time, … Continue reading Twittercounter: Benchmark your performance

The lesson learnt from #occupygezi: centralise your social media coordination

"It's all Twitter's fault" said Turkish PM Emine Erdoğan on Saturday 1 June following the protests that spread around the country. "There is now a menace which is called Twitter. The best examples of lies can be found there. To me, social media is the worst menace to society.” Twitter has indeed become an important … Continue reading The lesson learnt from #occupygezi: centralise your social media coordination

Who’s tweeting in Antarctica???

Published on Waltzing Matilda Who's tweeting in Antarctica? Hardly anyone apparently. After trying "The one million tweet map" you do wonder if the four tweets from Antarctica come from some super-developed penguins or some researchers or explorers tweeting in – 70° temperatures. It turns out that the few tweets from the region come from a … Continue reading Who’s tweeting in Antarctica???

Tweriod, cause timing matters

Timing is a key variable when analysing online publishing and promotion. While we try to make the best out of our social media channels we should not neglect the "t" factor and make sure we are posting at a time that would guarantee maximum exposure and visibility. It is a common misperception to think that … Continue reading Tweriod, cause timing matters

Fostering Social Communication through Social Media and 2.0 Strategies

In the last decade social media and 2.0 technologies have deeply shaped the way people get informed and communicate with each other. If the first phase of the Internet phenomenon enormously expanded the communication horizons, the 2.0 environment has set new models of communication that have not only a further impact on the enlargement of … Continue reading Fostering Social Communication through Social Media and 2.0 Strategies

Francesco I e la sfida dei social media

La foto sottostante è piuttosto eloquente. Lo storico momento dell'elezione di Jorge Mario Bergoglio a 266esimo vescovo di Roma e Papa della Chiesa cattolica è stato commentato e condivisa largamente in tutto il mondo attraverso i social media. I social media pongono una nuova sfida ad una Chiesa cattolica che ha un bisogno disperato di … Continue reading Francesco I e la sfida dei social media

Pinterest analytics: are we humans or are we marketers?

Pinterest gets into the data game. The social site has launched Web Analytics to help brands and advertisers better understand what users are doing with their content. The 3-year-old company (which is the fastest website to reach 10 million unique visitors a month) has taken a cautious approach in defining its business model, in part … Continue reading Pinterest analytics: are we humans or are we marketers?

Wordclouding the Commission’s tweets

A version of this article was originally published on Waltzing Matilda blog Writing a 140-character-long bio is challenging. Not only you have to describe who you are in such a short space, but you must also be able to communicate how you want to be perceived. Besides, once you’ve managed to squeeze all this in, … Continue reading Wordclouding the Commission’s tweets

Brussels think tanks on Twitter: a performance ranking

In 2012 there has been a visible positive trend within the engagement of Brussels-based think tanks on Twitter. Here is an attempt to assess their performances. Criteria According to European Agenda there are some 64 think tanks in Brussels. However, in this study I present findings from those participating in the next Brussels Think Tank … Continue reading Brussels think tanks on Twitter: a performance ranking

Tweetping: uselessly beautiful (so far…)

I must thank @agarnero for showing me this. Tweetping provides a live feed of all of Twitter, graphically placed on  a world map, with stats per continent in a HUD that can be pushed down to allow for what feels like a god’s-eye view of the chatter[1]. The map itself starts getting brighter based on … Continue reading Tweetping: uselessly beautiful (so far…)