With a changing Facebook algorithm and a continuous battle for attention on social networks, I’m often asked “how can we shape attitudes on social media.” More recently, at the European Digital Advocacy Summit I had to present my thoughts on the topic. Let’s try not to make this the usual useless social media presentation where …

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Categories: Misc

Two years after the most incredible experience that the city of Milan had ever witnessed, and personally the best professional time of my life, I was asked to present some insights about the communication of the European Union pavilion at Expo Milano 2015. Exactly in a time where “communicating Europe successfully” seems a make or …

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Have you read Mark Zuckerberg’s Building Global Community? From the title, you may think that “Global Community” is a new product…otherwise he would have used the phrase “Building a Global Community” or “Building Global Communities.” It’s not a product, it’s his vision. Zuckerberg is creating his own vision about where he wants the world to …

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Categories: Misc

Over the past couple of days, I attended “Politicians in a communication storm“, an event organized by the Media Directorate of the European Parliament focusing on recent communication issues, in particular: Social media and trust: how to overcome myths and propaganda What we’ve learnt from the US elections, Brexit and the peace process in Colombia …

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