A chat over Expo Milan with #‎EUinAusInterview‬

The European Union Delegation to Australia has a new amazing Web Editor, Media and Social Media Editor, Alia Papageorgiou.

She interviewed me for their newsletter about my work and the activities run by the European Union pavilion at Expo Milano. Check out our chat and don’t forget to follow her!

Here is their piece. I’d love to read your comments!

Are you visiting Italy this European summer? Then why not stop by ‪#‎Milan‬ and the EU Expo 2015 pavilion. We didn’t want to tell you why, so we asked our man on the ground, Marco Ricorda (pictured with former Environment Commissioner Janez Potocnik) the Community Manager for the EU Pavilion to tell you why you should visit. ‪#‎EUinAusInterview‬

Q. Who are you?
A. I’m Marco Ricorda, the Community Manager for the European Union Pavilion at Expo Milano 2015 the biggest event of 2015 and the largest ever event on food and nutrition.

Q. What do you do?
A. I manage the digital and social media presence of this project. Not only do I perform the editorial part of the digital output of our pavilion but I invest a lot of time and energy in networking with the other participants at Expo, community managers and communication professionals. A lot of digital work but also lots of walking.

Q. What’s happening in Milano this year?
A. Expo Milano 2015 is the Universal Exhibition that Milan has been hosting from May 1 to October 31. Over this six-month period, Milan becomes a global showcase where more than 140 participating countries will show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium. In addition to the exhibitor nations, the Expo also involves international organizations, and expects to welcome over 20 million visitors to its 1.1 million square meters of exhibition area.

A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country’s creativity and promoting innovation for a sustainable future, Expo 2015 will give everyone the opportunity to find out about, and taste, the world’s best dishes, while discovering the best of the agri-food and gastronomic traditions of each of the exhibitor countries.

Q. Best coffee at the EXPO?
A. The Coffee Cluster is a real paradise for coffee lovers and people enthusiastic about how different cultures work, perceive and appreciate coffee. However, as a fellow Italian, I have to say that nothing is better than an Illy espresso, once, twice, maybe three times during the day and honestly, considering our intense working hours, it’s both a pleasure and a need.

Q. Best food?
A. This is a hard one, because the food at Expo is pretty amazing and competition is fierce in the kitchen. If I was forced to choose three menus, I would recommend Angola, Korea and Uruguay

Q. Best gelato?
A. I was impressed with the gelato at the Israel pavilion. It is just sublime. I totally recommend the rose-scented fiordilatte with pistachios. Ideal for the hot Italian summer

Q. Is it near that fantastic statue giving the stock exchange the middle finger?
A. Mmm… not really

Q. What do you think of the stands/booths/expo participations?
A. It’s an amazing display of architecture, technology, entertainment and education all at once. Some pavilions like Brasil, Germany, Qatar have really created and amazing architectural feat while others have invested more work and energy in their visitor’s experience like Kazakhstan, Kuwait, Japan or the Emirates pavilion. The European Union pavilion has a pretty amazing visitor’s experience where we screen “The Golden Ear” the story of Alex and Sylvia. A tale of how tradition and innovation need to cooperate to sustainably face the challenges for the future of the planet.

Q. Which one seems to be the most unique/different?
A. I was totally impressed by Kazakhstan. They managed to create a unique exhibition combining great architecture, innovation, technology and an incredible visitor’s experience with a 3D cinema.

Q. Does there seem to be specific EXPO Tourism?
A. Totally. Expo is bringing a lot of people to Milan. Apart from Expo itself, due to this world exhibition Milan has grown enormously in terms of offering cultural events, new gastronomical options and simply being awesome

Q. Dates of the EXPO please
A. From 1 May till 31 October

Q. What’s the best way to promote awareness of EU policy? How does that happen every day at the expo?
A. We have organised over 200 conferences and events on food policy, food science and sustainability. All issues related to the theme of Expo Milano which is “feeding the planet, energy for life.” On top of that, after the screening of “The Golden Ear”, the story of Alex and Sylvia, visitors arrive to our digital content centre where, via interactive touch screens, they can get more information about what the EU does to promote a more sustainable planet.

Q. How’s the weather?
A. Amazing, sunny and pleasant

Q. Most high profile guest so far?
A. Michelle Obama, David Cameron , Angela Merkel

Q. How’s Milan handling the extra traffic?
A. Very well, simply by encouraging the use of public transport and implementing solid sharing-mobility initiatives. Not only bikes and cars are now regularly shared by the Milanese, but now even scooters.



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